UX/UI Designer · Design Systems Lead · Accessibility
I design end-to-end digital products and design systems with a clear focus on strategy and business impact. I get deeply involved in each initiative, combining product design and technical judgment to make decisions that drive real results and meaningful user experiences.
Professional Experience
Coppel2022 — Present
Senior Product Designer & Principal of Foundations
Headless CMS and content platforms
I defined and led the adoption of a headless CMS (Contentstack) as part of Coppel's digital platform strategy, designing content models and reusable components for landing pages.
Rebrand and new mobile libraries (iOS & Android)
I led the rebrand of the design system and the construction of the base mobile component library for iOS and Android.
🏅 Time saved: 232,625 component instances in Figma since launch.
I led the redesign of coppel.com's new frontend in collaboration with the Publicis Sapient team, contributing to key architectural decisions and influencing the adoption of Next.js to improve user experience and site performance.
🏅 Impact: resolution of 154 identified user experience frictions.
🏅 Performance: the Home page loaded 40% faster (2.7s → 1.6s).
🏅 Performance: the PLP improved speed by 52% (5.4s → 2.6s).
🏅 Accessibility: removed 90%+ of accessibility issues in critical flows.
eCommerce redesign — Coppel Argentina
I led the full redesign of the eCommerce experience for Coppel Argentina, on a platform different from coppel.com, redesigning Home, PLP, PDP and Checkout.
🏅 Conversion: more users completed purchases (from 10.5% to 16.6%).
🏅 Payments: the payment button on desktop went from 33% to 50% interaction.
🏅 Retention: initial site abandonment decreased (−7.9% bounce).
Design System & Foundations evolution
As Principal of Foundations and a member of the Design System core team, I led its evolution into a strategic asset, establishing governance and documentation of key decisions so that teams could scale products in a consistent, accessible, and sustainable way.
Adoption:
🏅 Variables: 6,309,325 insertions in 12 months.
🏅 Styles: 2,103,896 insertions in 12 months.
🏅 Impact: significant reduction in visual inconsistencies and real alignment between design and code.
In-store digital experience (Kiosk)
I designed the first digital kiosk in a physical store, working under accelerated timelines, validating directly with real users at the point of sale and designing the full checkout flow for a product that did not exist before.
🏅 Result: foundation for new digital experiences in-store and early adoption of a common design system.
ADHOCTI Agency2020 — 2022
Product Designer
Product designer at an agency, collaborating with clients, development, and business to build viable, results-oriented digital solutions.
Level Agency2020
UI Designer
Visual design and interaction for e-commerce and mobile applications, applying responsive design principles and visual consistency.
Casa Áurea2017 — Present
Product Designer & Co-Founder
Co-founder and responsible for Casa Áurea's digital product, combining design, business, and end-to-end execution.
🏅Definition of brand and value proposition.
🏅Design and development of the website.
🏅Strong focus on conversion and local positioning.
Bodegom Self Storage2013 — 2017
Marketing Manager
Responsible for digital strategy, SEO, and customer acquisition, building a solid foundation in business and metrics.
Education
Monterrey Institute of Technology and Higher Education (ITESM)
Bachelor's Degree in Business Creation and Development
Focused on entrepreneurship, business strategy, and decision-making to create, evaluate, and scale products and ventures.
EF International Language Centers (Boston)
English language and literature
Testimonials
Angel is extremely proactive and consistently goes above and beyond. He approaches every initiative as if it were his own business, rolling up his sleeves to ensure success.
What makes Angel especially valuable is the breadth of his expertise beyond experience design. He brings strong strategic and technical thinking, challenges teams thoughtfully, and drives alignment toward real results.
He has a true customer-first mindset and creates seamless, well-crafted experiences focused on solving real problems. Fully bilingual and highly collaborative, Angel is an invaluable asset to any organization.
Angel was one of the first people to believe in what Coltrane could become. As Principal of Foundations, he owned the layer on which everything else is built—tokens, color systems, typography, and the base architecture that over 300 teams depend on every day.
What sets Angel apart is that he doesn't just build foundations—he defends them. He pushed for consistency and quality when it would have been easier to ship fast and move on. That discipline is a big part of why Coltrane scaled from 956K to 16.7M insertions in a single year.
He's been there from the start, and Coltrane wouldn't be what it is without his work. Any team would be lucky to have him.
I had the opportunity to collaborate with Angel Eduardo during our time at Coppel, and I want to highlight his proactive curiosity and constant drive to develop new skills.
Angel has a strong desire to add value and generate real impact through his work; he never settles for the bare minimum, always exploring alternatives and proposing creative ways to tackle challenges.
I especially want to emphasize his technical proficiency as a Product Designer, which allows him to respond with agility and efficiency to any project. Furthermore, he consistently challenges existing solutions in order to iterate and improve the final outcome.
I had the opportunity to work very closely with Angel within Grupo Coppel's Design System, where he was a key pillar across multiple initiatives.
As Principal of Foundations, Angel consistently stood out for his proactivity, strong technical knowledge, and constant willingness to collaborate. Together, we defined fundamental bases for the design system, and his contributions were essential in bringing structure, clarity, and consistency to the work.
Angel is a reliable professional with strong judgment and a clear focus on building long-term solutions. Without a doubt, someone who brings tremendous value to any team.
I had the opportunity to work with Angel at Coppel, where I was the UX Coordinator and he was a Product Designer. He is a very solid product designer, detail-oriented, and genuinely interested in deeply understanding problems.
Angel truly gets involved in every part of the process. He enjoys learning, asking questions, and getting his hands dirty to build thoughtful, well-considered solutions.
He works in a responsible, proactive way and is clearly oriented toward creating real value for the product. I highly recommend him for any product team.
I had the opportunity to work with Angel at Coppel and he was always a strong reference within the team.
I want to highlight his professionalism, the clarity with which he communicates ideas, and his ability to foster a very positive collaborative environment.
It was a pleasure sharing that working time together.
Ángel is a dedicated professional who loves his work and the results he can deliver, both for the end user and for the company he works with.
He is a proactive person who likes to think outside the box to offer innovative proposals, with attention to detail and an awareness that working as a team can yield excellent results.
I highly recommend his work.